To promote World AIDS Day, Twitter has turned itself red, on its home page at least. Moreover, by using the term #red in your tweets, you can turn your own tweets red.
I like this corporate support and it’s an interesting way to bring attention to the day. Looking at the main account @joinred it looks like it’s actually a sponsorship deal with Nike and their Join Red campaign. An interesting and non-intrusive way of advertising from Twitter, at least this first time. Time will tell if this is a permanent addition to their advertising offering services
Orange have released their latest ‘movie’ – plus the game of the movie. It’s Sigourney Weaver in Snake, film of the game
Another one of their quirky takes on the Hollywood business, I like this visualisation of the film. The game is extremely addictive, so make sure you have time for it! This is yet another game using Facebook connect, but I don’t have to use it to play, so keeping me in control, which is what I prefer. Another good effort by Orange and Poke.
I feel like I’ve been posting nothing but grumpy posts lately, with complaints about the product or the approach. Having been in an email exchange about the Guinness advertisement post below, I thought I’d just summarise what I think are the simple requirements.
- If you’re launching a game like Warner Brothers and AKQA, make sure it works!
- If you want me to write about something, give me something to write about. A few paragraphs about the campaign or ad plus an image or a video. I don’t care if they not exclusive, I just want some content
That’s it. Simples (as another advertising icon may say).
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