With the Social Media Shenanigans segment, Kevin Gibbons from SEOptimise was the first up with 20 WordPress Plugins to Supercharge Your Blog.

The following are six key metrics that should be part of your social media measurement dashboard.

Infographic: Facebook has announced that it now has 500m active users, just six years after it was first launched. The site has become the poster child of social networking on the web. However, other networks have not fared so well.

Some lovely lessons on gernating spreadable media:
If It Doesn't Spread, It's Half-dead. Dr. Henry Jenkins once made this now-famous remark about the destiny of content in the age of social media: "If It Doesn't Spread, It's Dead." Having looked at the data, we can now say with a degree of confidence that you'll still get viewers if your link gets picked up by major online publications, but content that's designed to be spreadable can nearly double the referred traffic through re-shares.

Think Famous. Get Famous. Some genius publicity stunts that inspired us.

OK, enough preaching, let’s get to practicing: check out these 67+ innovations, arranged by trends (STATUS STORIES, CROWD-EXPRESS, and more) and B2C industries.

* It enables complete data pulls for a set of users or terms on Twitter, with searches running continuously.
* The ability to download those data pulls in raw form to use for whatever you please.
* The ability to stand on the shoulders of giants by mixing and matching existing data pulls to generate entirely new combinations of data and analysis.
* And the ability to instantaneously generate basic visualizations around the data (term use, inequality of participation, etc).

How a coffee shop/restaurant is using Foursquare in Brighton

AT&T using channels differently to address cusotmer complaints. No joined up thinking in customer service

"AT&T’s scatter-shot approach to the iPhone 4 #fail, sadly, is the same philosophy adopted throughout much of the corporate world. It can be summed up in one flawed belief: that there are two distinct types of social media channels, the “angry” and the “cheery.” On the former, you can find your everyday trolls, your grouses and your squeaky wheels. (Hint: it rhymes with “bitter.”) And on the latter, you have your sycophants, your fans and your brand boosters. (Right, Facebook.) The logic then is that somehow acknowledging bad news, even the ubiquitous in-your-face stuff, on the happy marketing channel will be upsetting to the community, and so it’s best then to stick with the cheery posts there as if all’s right with the world"