Comments for Digital Stuffing

Comment on Eurostar – a communications failure not a social media failure by The Nightmare before Christmas: Eurostar, the channel tunnel, and We Are Social : Grapevine Consulting

Sat, 13 Feb 2010 11:38:20 +0000

[...] as Rachel Clarke has already pointed out, most of the criticism seems to be focused on the use of Twitter rather [...]

Comment on Eurostar – a communications failure not a social media failure by Ebbsfleet...Eurostar... our holidays.

Ebbsfleet...Eurostar... our holidays. — Fri, 08 Jan 2010 15:17:56 +0000

Can I just say I read the first paragraph and thought “YES!!!! FINALLY!!” if I had been stuck under the tunnel I would have been ringing my family, not posting on twitter, you know? And news/radio>twitter, in my opinion. PLUS the services actually weren’t halted indefinitely over that period. All the main stations gave out the info, and even after the after all the snow we’ve had, they were still running yesterday. They’re just reduced which makes it safer but doesn’t cancel the services altogether. The main Ebbsfleet website, and all the other station websites say all the info.

The twitter thing is REALLY annoying me, because we went OVER to France the day of the first problems, and GOT back yesterday, and somehow missed getting stuck both times.

Comment on Eurostar – a communications failure not a social media failure by Realtime Communication vs. Public Safety | Raidious

Realtime Communication vs. Public Safety | Raidious — Thu, 07 Jan 2010 14:10:05 +0000

[...] outcry from the technorati was instant and deafening: Eurostar ignored Twitter! Where was the communication from the company? They don’t care about [...]

Comment on Social Media, marketing and crisis management by Eurostar and social media, one week on / we are social

Eurostar and social media, one week on / we are social — Thu, 07 Jan 2010 12:30:03 +0000

[...] to the news of the Eurostar incident (for those coming to this fresh, read our original post here). Our role continues to be the subject of speculation, so I thought it worth updating you on what [...]

Comment on Eurostar – a communications failure not a social media failure by Rich Baker - Digital Engagement

Rich Baker - Digital Engagement — Thu, 24 Dec 2009 10:43:03 +0000

Great post. I was responsible for Twitter strategy for Virgin Trains. In my experience, people need to have a reason to use social media, and Twitter in particular. Once people find out they can seek out information for themselves – and this is the key point – they feel less out of control in a situation and more likely to feel at least someone cares about their plight.

Comment on Eurostar – a communications failure not a social media failure by 4 Flaws To Learn From Eurostar – scottgould.me

4 Flaws To Learn From Eurostar – scottgould.me — Wed, 23 Dec 2009 08:42:30 +0000

[...] theme of this being a Communications problem as opposed to a Social Media problem at BrandRepublic, Digital Stuffing and at Rob Fenwick’s blog, with thanks to Mack Pack for pointing me there with his good [...]

Comment on Eurostar – a communications failure not a social media failure by Winter blunderland – snow highlights poor PR at Eurostar, Eurotunnel and more « Heather Yaxley – Greenbanana views of public relations and more

Tue, 22 Dec 2009 22:06:45 +0000

[...] element is poorly handled, then it can quickly become a public relations nightmare. Rachel at DigitalStuffing notes the issue of communications failures, which I believe appear across the [...]

Comment on Eurostar – a communications failure not a social media failure by Eurostar Cancels A Few Trains

Eurostar Cancels A Few Trains — Mon, 21 Dec 2009 19:09:58 +0000

Let’s not forget that earlier on this year Eurostar services were the only ones that WERE running. And it’s a good thing the trains cut out on the ground, unlike the air travel services which are equally affected by the weather! I know for a fact that they’ve already started modifications on the Eurostar shields and are due to resume service as soon as today or tomorrow.

Comment on Eurostar – a communications failure not a social media failure by Craig McGill

Craig McGill — Mon, 21 Dec 2009 13:44:21 +0000

I made some points (which are similar to your own) here – 12 PR and Social Media lessons from Eurostar #prfail – but yeah there’s a lot here to learn for Eurostar and others. We Are Social are taking an unfair pounding too, which is making me start to wonder: we demand information and timelyness from organisations, but that hasn’t stopped people gunning for We Are Social, so would it be unfair to start demanding that people RTF posts and articles so they are being informed instead of just flaming?

Comment on Eurostar – a communications failure not a social media failure by London Calling » How to prevent your own “Eurostar moment”

London Calling » How to prevent your own “Eurostar moment” — Sun, 20 Dec 2009 13:37:22 +0000

[...] Rachel Clarke points out correctly, this is a communications failure not a social media failure, however all of the noise on social media (funny that) has pointed the finger at social [...]