Digital Stuffing » Video

How to steal a TV

Rachel — Fri, 13 Jan 2012 13:36:38 +0000

LG have produced this pretty clever video to promote thier latest, thinnest TVs. Enjoy – because it only really works the first time! It’s also worth clicking through to the comments, as not everyone gets that this is meant to be a commercial or get the irony in it

Doritos and the Superbowl – Again

Rachel — Fri, 06 Jan 2012 17:40:12 +0000

Crash the Superbowl now seems to be an annual fixture, on its sixth iteration, , no longer real UGC but taken over by professional teams, competing this time to win $1million and a contract to work on a second ad. it’s all down to your votes, who gets to walk away with the prize and they’ve spiced up the voting system by giving away $10k to a randomly chosen (US) voter.

Although it no longer has the surprise factor it had, as it’s been done many, many times since, its still probably the biggest and most prominant of these types of promotions. But what sort of ads does it produce? Nothing brilliant in my opinion – then again, few ads are these days. Mildly amusing in a slapdash humour way.

I think I like the grandmother and baby one best, closely followed by the dudes with their voice controlled phone, although i think that would be better without the clising scene. The rest, nothing really to shout home about.

Westfield Through the ages

Rachel — Wed, 31 Aug 2011 19:22:55 +0000

Vincenzo sent me this video made to promote the new Westfield center opening over at Stratford on 13th September. It’s part of a massive campaign, which seems to include posters everywhere and on most buses in London.

The video has been posted a lot over the last few days, but still think it was worth sharing. The way it works through the last century on 3 levels is great; you can listen to the music, watch the dance styles or just laugh at some of the clothes. can’t say it’s going to make me visit the new place; I live close to the Westfield in Shepherd’s Bush and I go maybe 3-4 times a year, but if you like an all in shopping experience on the east side of town, it could be for you.

Old Spice Man is back

Rachel — Thu, 27 Jan 2011 06:20:24 +0000

Uploaded at the end of last week, the newest Old Spice video trickled out yesterday across Twitter. Interestingly, it was set to private, only accessible via link, for most of the day – I wondered if they were mapping the flow of the link through networks. Another good piece of work, announcing a new campaign, I’m guessing we’re going to see this guy around the Superbowl

Samsung Galaxy Tab

Rachel — Mon, 15 Nov 2010 08:59:56 +0000

The team behind the marketing of the Samsung Galaxy Tab appear to be getting more surreal. Their latest seems have strong influences from The Office and I’m a Celebrity. I’m not 100% sure there’s enough data connection inthe middle of the Andes though!

Herding Cats at Ikea

Rachel — Fri, 10 Sep 2010 11:46:46 +0000

I watched this video this mornign when it had <500 views. It's since then appeared on icanhascheezburger.com and it's now got >150k views. the power of a decent seeding plan! Question is, where’s the original ad, can’t find that yet (Update: it’s out and added below). There’s a Ikea cats Facebook page, that says you can watch the ad, but it takes you to the making of video below. Interesting turaround of tactics, release this first before the finished product.

Carlton Draught SloMo

Rachel — Fri, 20 Aug 2010 13:13:14 +0000

Love this (seems apt with all the Bieber Slowed down song talk

via Ben

Red Bull F1 in Parliament Square

Rachel — Fri, 02 Jul 2010 15:13:12 +0000

I’m not sure if they are advertising Red Bull or F1, but the team are promoting themselves with a 6am pit stop outside the Houses of Parliament this morning. I’m guessing the campers in the Square were given a very rude and loud awakening.

It’s an interesting stunt by the team, a quick turnaround in the video and then on the seeding out through The Viral Factory. As well as this promotion, the redbullf1spy was busy tweeting early (far earlier than he usually is!) as well as posting images to Flickr

Best Buy Man Cave

Rachel — Fri, 04 Jun 2010 07:56:28 +0000

First of all, I have to say that the site of Best Buy ads in UK papers is slightly disconcerting; having lived in the States and used Best Buy a lot – all my US electronics were bought there – suddenly seeing them logo here makes me want to go back.

To promote themselves in the new market and as a tie-in with the World Cup, Best Buy are running a pretty cool contest to win everything in their ‘man-cave’. Although focused on the male football fan, the prizes on offer would be great for anyone, including 2 Samsung TVs, a HTC Desire phone, a netbook and plenty of beer and pizza. All you have to do to enter is add a comment to the video, saying what else you think needs to go into the room. Simple contest, great, great prize.

Olympus PEN Giant Stop Motion Film

Rachel — Thu, 27 May 2010 07:43:24 +0000

A year ago, Olympus and their agency DSG Dialog Solutions GmbH got into trouble for ‘borrowing’ the idea of a video they produced to celebrate 50 years of the PEN camera. It’s a gorgeous stop-motion film, showing a man’s journey through life using still photos.

They were called out for being heavily influenced by Taijin Takeuchi and his video Wolf and Pig. The connection was eventually acknowledged and it seems to have had a happy ending as Taijin has directed a new video for the agency and Olympus, this time taking the idea BIG and to the streets.

As a story, I think the first video has the edge, but I am quite taken with the idea that all the billboard ad models have secret lives, it makes me smile.