Category Archives: US Marketing

A Real Guitar from the Guitar Centre

by Rachel Posted on November 24, 2008

A few weeks ago, at Playful, Roo Reynolds demonstrate how to turn his plastic guitar into a real guitar, or at least an instrument you can play your own music on instead of just following the onscreen cues. Roo Reyolds … Continue reading →

Posted in Fun and Games, Interactive, US Marketing, Video, Viral Marketing | Leave a comment

Go Stripe Yourself from TGI Friday

by Rachel Posted on November 23, 2008

The Idea TGI Fridays are busy promoting their new loyalty card, Give Me More Stripes. Sign up for the card and you’ll earn points for all money spent, that can be redeemed later for food. When you first sign up, … Continue reading →

Posted in Interactive, US Marketing | 1 Comment

Tropicana – An Orange America

by Rachel Posted on November 4, 2008

I saw this on Technosailor this morning and it’s now gone live. Tropicana, the orange juice, are analysing the Twitter stream for election related tweets and assessing them contextually, providing a constantly updating assessment of where sentiments lie. The words … Continue reading →

Posted in FMCG, US Marketing | Leave a comment

Category Archives: US Marketing

A Real Guitar from the Guitar Centre

Go Stripe Yourself from TGI Friday

Tropicana – An Orange America

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