Digital Stuffing

As a follow up to the comments on my post about Eurostar – a communications failure not a social media failure I thought I’d take a look at the wider picture of the role social media plays in communications and companies approach to using the channels. Since I started writing this post, Robin Grant [...]

As hundreds of Eurostar passengers languish, Eurostar ignores Twitter

That’s the headline on Mike Butcher’s Techcrunch article – I think it is missing the point. I’m finding myself getting annoyed (probably irrationally) about the tone of certain people on Twitter regarding the Eurostar. The problem is not a social media or twitter failure, it’s a complete [...]

The Campaign

Cabwise is an initiative from Transport for London which has been around for a while.

Text CAB to 60835* to get the numbers of one taxi and two licensed minicab firms, in the area you are texting from.

SO wherever you are, you can information about a way to get home. The campaign this year [...]

To promote World AIDS Day, Twitter has turned itself red, on its home page at least. Moreover, by using the term #red in your tweets, you can turn your own tweets red.

I like this corporate support and it’s an interesting way to bring attention to the day. Looking at the main account [...]

I like this. A glorious rich seam of irony

Via The Media Blog

Orange have released their latest ‘movie’ – plus the game of the movie. It’s Sigourney Weaver in Snake, film of the game

Snake

Another one of their quirky takes on the Hollywood business, I like this visualisation of the film. The game is extremely addictive, so make sure you have time for it! This is [...]

I feel like I’ve been posting nothing but grumpy posts lately, with complaints about the product or the approach. Having been in an email exchange about the Guinness advertisement post below, I thought I’d just summarise what I think are the simple requirements.

If you’re launching a game like Warner Brothers and AKQA, make sure [...]

Guinness Behind The Scences

There’s a new Guinness ad being launched today. I have no idea what it’s about nor what it looks like. What I have had is a series of emails from the PR company charged with promoting the ad; the initial offer was a digital picture frame they were planning on mailing [...]

The Campaign

VSP, the US’s ‘largest eyecare service provider’ (I’m guessing that translates into health insurance in English), has decided to get more into social media. They’re doing this with ‘The Great Bernie‘, a campaign that combines a website, Facebook app and Twitter feed to give

“non-seers” a glimpse into their wondrous futures featuring their Facebook friends, [...]

Sitting at home yesterday morning, I saw a tweet from a friend about a Zombie Walk he was organising. He was doing work to promote Capcom’s newest game Resident Evil: The Darkside Chronicles, which launches for the Wii at the end of the month. Now I’m a fan of Resident Evil ( I think [...]