Vincenzo sent me this video made to promote the new Westfield center opening over at Stratford on 13th September. It’s part of a massive campaign, which seems to include posters everywhere and on most buses in London. The video has … Continue reading
Update: it’s for sale on itunes or you can get the video from the Silent Single site Here’s an idea. Buy 2 minutes of silence for the bargain price of £1 and contribute to the British Legion Poppy appeal. This … Continue reading
Yesterday, T-Mobile staged their latest event, this time at London Heathrow, with 500 actors providing a singing welcome to arriving passengers. The pre-shoot press talks about the logistical difficulties of getting this done at the airport, providing lots of lovely … Continue reading
I watched this video this mornign when it had 150k views. the power of a decent seeding plan! Question is, where’s the original ad, can’t find that yet (Update: it’s out and added below). There’s a Ikea cats Facebook page, … Continue reading
Metrodeco, a furniture and tea shop in Brighton, is using Foursquare to offer its customers something different. Not content with just offering specials for customers who check-in, last week they ran a special event in an attempt to get themselves … Continue reading
Timely. Simple. Good. I like. (via Chris Hambly)
Social media marketing can be agile, it’s easy to create new elements, just post to your Facebook page, your twitter feed and you have a new offer or idea out there. So Henry Dimbleby of Leon Restaurants tries something new … Continue reading
First of all, I have to say that the site of Best Buy ads in UK papers is slightly disconcerting; having lived in the States and used Best Buy a lot – all my US electronics were bought there – … Continue reading
The last few years, Orange have been running (through) a ‘Spot the Bull‘ contest – pick where the bull is going to be in a field, get it right and be entered into a draw for tickets to Glastonbury. This … Continue reading
Last week, at a seminar run by FreshNetworks, I heard a case study of how they had run a promotion with Jimmy Choo, using Foursquare. In essence, it was a London wide treasure hunt, where they checked in on the … Continue reading