Category Archives: UK Marketing

Digital Signposts

The Out of Home ad is no longer measured in pieces of paper, but in interaction and pixels. British Airways have often tried to lead in this space, such as when they were managing the opening of Terminal 5 and … Continue reading

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Westfield Through the ages

Vincenzo sent me this video made to promote the new Westfield center opening over at Stratford on 13th September. It’s part of a massive campaign, which seems to include posters everywhere and on most buses in London. The video has … Continue reading

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T-Mobile at Heathrow

Yesterday, T-Mobile staged their latest event, this time at London Heathrow, with 500 actors providing a singing welcome to arriving passengers. The pre-shoot press talks about the logistical difficulties of getting this done at the airport, providing lots of lovely … Continue reading

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Herding Cats at Ikea

I watched this video this mornign when it had 150k views. the power of a decent seeding plan! Question is, where’s the original ad, can’t find that yet (Update: it’s out and added below). There’s a Ikea cats Facebook page, … Continue reading

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