The first round of awards have been announced at Cannes. Loving how much social media and digital there’s in there. Replay Gatorade found not as many 30+ people were exercising and therefore not buying the product. So they looked for … Continue reading
The US Navy continue to be leaders in using social media to connect with service members, potential recruits, fans and other stakeholders. Here’s a presentation they’ve put up with some concrete examples and action plans we can all take something … Continue reading
Looking at You Tube this morning I saw You Tube now has a trending terms widget. Not sure how new this is but I’ve not seen any comments about it. It’s interesting, Google adding a real-time search element to the … Continue reading
Anyone who’s heard me speak on social media or spent time chatting with me should know that I’m a strong believer in using social media across the board when it comes to companies. It should be a strategic component of … Continue reading
I’ve finally caught up with the Prototype Experience, a promo for a new console game that has been exciting so many marketers on the blogs. It looks like a great game, one I’ll end up buying (and as usual playing … Continue reading
The perils of a Bank Holiday weekend. I half write this…and never publish. Instead, I go to a village fete, watch some MayPole dancing, have a go at a Tug of war and stay off the web for the day. … Continue reading
Here’s what T-Mobile were up to on Thursday, a sing-a-long. The ad is the crowd singing Hey Jude, with some glimpses of Pink, but she’s not the focus, the crowd is. The first video is the full 4 minutes of … Continue reading
Miss Geeky points out the T-Mobile are planning something new, following their Liverpool St Dance Flash mob. They’ve got the Facebook Group and the YouTube channel promoting their next event. Cue dramatic music and a call to action – be … Continue reading
By osmosis (well, me talking about it a lot) the New Business Team in the office have been using Twitter more and more. This afternoon, they took the initiative to do a real time marketing response following a Tweet from … Continue reading
This morning, for reasons I’m blaming on the time of day and the lack of caffeine, I watched Ashton Kutcher and Demi Moore, plus a few friends broadcast live to the world over UStream as he reached 1 million followers … Continue reading