Looking at You Tube this morning I saw You Tube now has a trending terms widget. Not sure how new this is but I’ve not seen any comments about it. It’s interesting, Google adding a real-time search element to the site. You’ve long been able to see what people are watching ‘right now’ but [...]
Anyone who’s heard me speak on social media or spent time chatting with me should know that I’m a strong believer in using social media across the board when it comes to companies.
It should be a strategic component of the communications toolset.
It should be integral to all marketing actions, not just a bolt-on at the [...]
I’ve finally caught up with the Prototype Experience, a promo for a new console game that has been exciting so many marketers on the blogs. It looks like a great game, one I’ll end up buying (and as usual playing really, really, badly) so it worked for me as a enticement to purchase. [...]
The perils of a Bank Holiday weekend. I half write this…and never publish. Instead, I go to a village fete, watch some MayPole dancing, have a go at a Tug of war and stay off the web for the day. Then again, it never got published as there’s no product videos in [...]
Here’s what T-Mobile were up to on Thursday, a sing-a-long. The ad is the crowd singing Hey Jude, with some glimpses of Pink, but she’s not the focus, the crowd is. The first video is the full 4 minutes of the song, the second is a recording of the 2 minute ad that appeared [...]
Miss Geeky points out the T-Mobile are planning something new, following their Liverpool St Dance Flash mob.
They’ve got the Facebook Group and the YouTube channel promoting their next event. Cue dramatic music and a call to action – be at Traflagar Square in London 30th April at 6pm to see what they have in [...]
By osmosis (well, me talking about it a lot) the New Business Team in the office have been using Twitter more and more. This afternoon, they took the initiative to do a real time marketing response following a Tweet from MarketingUK
Marketing UK Cupcakes (Screenshot from site)
They dashed out, bought a bunch of cupcakes [...]
This morning, for reasons I’m blaming on the time of day and the lack of caffeine, I watched Ashton Kutcher and Demi Moore, plus a few friends broadcast live to the world over UStream as he reached 1 million followers on Twitter. You may have noticed over the last few days a competition [...]
Cadbury announced today that all of their coca beans would be Fairtrade certified, a result of the work done by the Cadbury Cocoa Partnership in Ghana. And to help promote this, they ran a live webcast at Cadburylive to answer your questions.
A very simple site, with just the video and a form to add your [...]
The NMA this week has a special about social media – so I’d thought I’d comment on some of the comments. They’d spoken to some of the heads of the top digital media agencies to get their opinions.
I really ought to set the scene – this is an advertising journal talking to people [...]
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