I went to a launch event this evening, for Virgin Money. And based on the event, all I can tell you is there is a product called Virgin Money, Richard Branson seems to be be quite proud of and it … Continue reading
Crash the Superbowl now seems to be an annual fixture, on its sixth iteration, , no longer real UGC but taken over by professional teams, competing this time to win $1million and a contract to work on a second ad. … Continue reading
Why do brands spend lots of money on TV advertising? On Programme sponsorship, or product placement. Because it works, or at least the evidence is there that it has worked in the past. With the fragmentation of media, of TV … Continue reading
I watched this video this mornign when it had 150k views. the power of a decent seeding plan! Question is, where’s the original ad, can’t find that yet (Update: it’s out and added below). There’s a Ikea cats Facebook page, … Continue reading
You can always tell when there’s a new tool around that provides a social media score of some sort. Today, it’s Twifficiency which calculates your twitter efficiency based upon your twitter activity. This includes how many people you follow, how … Continue reading
Metrodeco, a furniture and tea shop in Brighton, is using Foursquare to offer its customers something different. Not content with just offering specials for customers who check-in, last week they ran a special event in an attempt to get themselves … Continue reading
Another video from the Cadbury’s Glass and a Half Productions that on the face of it, is just another quirky, fun ad. Dig deeper however, you’ll see that this is that start of a two year campaign for the brand … Continue reading
At the London Girl Geek Dinner last night, Glenn Morgan, from British Airways gave an overview of the importance of IT. To close his presentation he showed an updated Socionomics video, with a whole load of new stats. The most … Continue reading
In my ego search this morning, I picked up a re-publication of a press article (on a spam blog, so no link) that came out earlier this year. However, the article had obviously gone through some translations to another language … Continue reading
The Media Lions were announced today; a Grand Prix was taken by Photochains, an Australian campaign from Leo Burnett, Sydney for the Eos camera from Canon. The Work Photochains is simple, it’s all about the inspiration. Start with one image … Continue reading