I like this (via Faris) form Cake. A nice run through the evolution of marketing, to today’s ‘incorporated’ brands. There’s still a lot of the sellers, the interupters, the ‘what’s best for you’ advertising out there, and it works, for … Continue reading
The first round of awards have been announced at Cannes. Loving how much social media and digital there’s in there. Replay Gatorade found not as many 30+ people were exercising and therefore not buying the product. So they looked for … Continue reading
The US Navy continue to be leaders in using social media to connect with service members, potential recruits, fans and other stakeholders. Here’s a presentation they’ve put up with some concrete examples and action plans we can all take something … Continue reading
You Tube are taking cyber bullying seriously; as part of that they’ve produced a simple video about it, over at oceanking97′s account. You need to go to the site to see it working. A nice and simple execution, leading through … Continue reading
Looking at You Tube this morning I saw You Tube now has a trending terms widget. Not sure how new this is but I’ve not seen any comments about it. It’s interesting, Google adding a real-time search element to the … Continue reading
Apologies as I seem to be going through a blogging crisis, so much so I’m not blogging anywhere. Which is strange given the large number of open tabs I have sitting across the various browsers and machines I have all … Continue reading
Anyone who’s heard me speak on social media or spent time chatting with me should know that I’m a strong believer in using social media across the board when it comes to companies. It should be a strategic component of … Continue reading
Pear Analytics have just completed a study about the types of things people talk about on Twitter and made what was, to them, a surprising conclusion. It’s not as surprising to me though. Study: took a random sample of 2000 … Continue reading
Last night, meeting Simon Darwell-Taylor, we were discussing previous lives and talking about his time at The Creative Greenhouse with Body Shop. One tactic he used was to send out cassette tapes, full of great content – but only on … Continue reading
With all the posts I write about Samsung I think it’s time I got to play with one of their gadgets! But the different bits of the company keep producing great stuff for online marketing. Here’s another one from the … Continue reading