You Yube and Cyber Bullying

You Tube are taking cyber bullying seriously; as part of that they’ve produced a simple video about it, over at oceanking97’s account. You need to go to the site to see it working.

A nice and simple execution, leading through to the safety centre. Although I think it’s more for people to report the [...]

January 20th, 2010 | Category: Marketing In General | Leave a comment

You Tube Trending Items

Looking at You Tube this morning I saw You Tube now has a trending terms widget. Not sure how new this is but I’ve not seen any comments about it. It’s interesting, Google adding a real-time search element to the site. You’ve long been able to see what people are watching ‘right now’ but [...]

October 14th, 2009 | Category: Marketing In General, Viral Marketing, social Media | One comment

I’m still here

Apologies as I seem to be going through a blogging crisis, so much so I’m not blogging anywhere. Which is strange given the large number of open tabs I have sitting across the various browsers and machines I have all ready to be written about.

I was going to kick start it again with [...]

September 7th, 2009 | Category: Marketing In General | Leave a comment

Campaigns, Customer Service and Rackspace

Anyone who’s heard me speak on social media or spent time chatting with me should know that I’m a strong believer in using social media across the board when it comes to companies.

It should be a strategic component of the communications toolset.
It should be integral to all marketing actions, not just a bolt-on at the [...]

August 14th, 2009 | Category: Marketing In General, social Media | 3 comments

Pointless Babble on Twitter

Pear Analytics have just completed a study about the types of things people talk about on Twitter and made what was, to them, a surprising conclusion. It’s not as surprising to me though.

Study: took a random sample of 2000 tweets over a 2 week period (not that many really). Reviewed to see if [...]

August 13th, 2009 | Category: Influence Marketing, Marketing In General | Leave a comment

Tools Changes, Behaviours Don’t

Last night, meeting Simon Darwell-Taylor, we were discussing previous lives and talking about his time at The Creative Greenhouse with Body Shop. One tactic he used was to send out cassette tapes, full of great content – but only on one side. There was encouragement for the customers to use the blank side [...]

August 12th, 2009 | Category: Marketing In General | Leave a comment

Samsung I8910 HD phone

With all the posts I write about Samsung I think it’s time I got to play with one of their gadgets! But the different bits of the company keep producing great stuff for online marketing.

Here’s another one from the phone division for their new I8910 HD phone, a camera trick. I’ll have to [...]

April 22nd, 2009 | Category: EU Marketing, FMCG, Marketing In General, Mobile Marketing, Video, Viral Marketing | 2 comments

A Woman Blogger to Watch

That would be me, at least according to WE Magazine for Women and their list of 101 Women to watch in 2009. All I can say is thanks very much for the listing (even if I’m now here instead of at my old blog)

Woman Blogger to Watch (logo from site)

April 15th, 2009 | Category: Marketing In General | Leave a comment

Twitter backs first UK ad partner

Twitter Partners (screenshot from site)

Update: It seems that NMA just got far too excited about this story and forgot to check with Twitter, who have issued a statement saying there is absolutely no affiliation between them and this new company.

However, the name, branding, and suggestion that Twitter has some kind of equity partnership or [...]

April 9th, 2009 | Category: Influence Marketing, Marketing In General, UK Marketing | One comment

Idea Bounty

An interesting email came through today, about Idea Bounty, where brands can put forward briefs for creatives to send in their ideas for a reward. The blrub says:

Clients: Get thousands of minds thinking about your brief and only pay for what you use.
Creatives: Get paid for your best ideas with no long term commitment [...]

March 17th, 2009 | Category: Contest, Marketing In General, Pitches | One comment
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