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Porter Gale, Virgin’s vice president, marketing, said that using Twitter the offer sold out in three hours. In the process it also added 12,000 followers – leaping to 76,531 – and helped Virgin America record its fifth-highest sales day in its history.
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Whatever industry you’re in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, here’s a (modest) framework to help you start exploring new status symbols and stories with your customers.
Archive for the ‘Links’ Category
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Given that the majority of these followers are probably not ‘following’ in any meaningful sense it can only be concluded that these Twitter presences must be driving a negligible amount of traffic and sales to the websites in question and barely advancing customer engagement.
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Evian Babies: Those exposed to the campaign were 30% more likely to spontaneously mention Evian first than those who were not exposed
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"But the new Stella Artois campaign struck me as such a perfect example of how some Advertising agencies take a bone-headed, campaign-is-king approach to Social Media that it begged for a discussion. "
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"They say that because they think social media is Twitter and Facebook and that you pretty much just need to throw up a page so you can broadcast your press releases and announcements. "
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A review of the types of links used in the cashgordon website
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What happens when you don't put checks and balances in to sites using social media. Cash-gordon goes wrong
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With this in mind, it’s worrying that UK PR agencies have failed to embrace Foursquare with open arms. Given that registration is free and it is very simple to set-up an account, why have so few consumer PR agencies in the UK ignored location based social networks like Foursquare?
Although I don't agree that number of employees checked in is a good indicator
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Citing ownership, authenticity and human vs corporate communication as the three main reasons as to why, @wadds goes on to say that while these issues continue to throttle blogging on a corporate level, there are some excellent examples out there of people doing it well.
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Using hashtags at sporting events to drive participation on sponsor events
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Superb page takeover from Frito Lay dips
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"When you are getting started in social media it is important to think carefully about what you as a business are looking to achieve and drive your activities from this, from a business-led social media strategy. Jumping straight to tools and hoping they will work for you often causes problems. Facebook is not always the answer and what works for one brand will not necessarily work for another brand. You need to think about what you want to achieve and choose tools that will help you to achieve this."
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Social media is only accelerating and in the process, it dramatically reduces the time between an event and collective awareness, growing increasingly pervasive and prominent along the way. As such, a divide now exists between the materialization and journalistic reporting of an event and as such, this gap immediately fills with tweets, updates, and posts as the crowd-powered socialization of information steps in to fill the void.
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Changes to Facebook rules on running contests
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Changes to facebook guidelines on running contests
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A simplte starting tool to track Twitter mentions
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A favourite of 4chan, YouTube removed a young lads account. 4chan fought back, by launching a porn day on the site
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Facebook definitely the predominate social network
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12 Social Media for Government stories, American gov that is. From States to federal agencies, use is increasing.
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Preparing and practising are key
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We are social put their side of the Eurostar story.
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A look at how not joining up service and PR is a bad idea, more on Eurostar
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More thoughts on what could have happened/
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Eurostar respond with an interview with Brand Rebublic, saying they were looking into the whole comms piece
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Techcrunch criticises Eurostar for not using Twitter.
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danah boyd's talk from Web2.0.