Ahh, flash mobs. A spontaneous gathering of people now synonymous with brand organised ‘events’. They can still be fun, but you have to take them with a little pinch of cynical salt. However, sometimes, even organised, paid ones can bring … Continue reading
I’ve long been a fan of Doritos and their continued innovation in the online marketing space. From Crash the Superbowl, to design an XBox game and a lot more too. Their latest (in the UK) is an interactive film/game called … Continue reading
I’ve finally caught up with the Prototype Experience, a promo for a new console game that has been exciting so many marketers on the blogs. It looks like a great game, one I’ll end up buying (and as usual playing … Continue reading
Vodafone have pulled together a lovely little competition to tie in with the Formula One races, calling it the Vodafone Taxi Grand Prix. Vodafone are a sponsor of the Mecedes McLaren team. First of all, you need to sign up … Continue reading
Update: Just realised that throughout this piece and when I’ve been talking to people I’ve been calling this Smart Thinking Soldier when it’s actually Start Thinking Soldier. Think my way is better In the past, the Army have delivered some … Continue reading
Cadbury announced today that all of their coca beans would be Fairtrade certified, a result of the work done by the Cadbury Cocoa Partnership in Ghana. And to help promote this, they ran a live webcast at Cadburylive to answer … Continue reading
Lego Miniman is 30 years old this year and they have a site and video celebrating the fact. As seems to be rage a tthe moment, you can paste your face into the video and them embed them into your … Continue reading
There’s a lot of ‘load up you face’ apps out there, it’s always a favourite way to get interaction, engagement and personalisation. The logic behind the choice and the connection with the brand is not always clear, but this Mistletoe … Continue reading
Macy’s have pulled together a whole load of digital tools for this Christmas, with the Macy’s Believe Site First you have the opportunity to Be Claus (I’m guessing it was called Claus Yourself at some point), loading up your picture … Continue reading
The BBC started a new series this Sunday, heavily promoted. Survivors, a re-make of the 70′s series, follows the story of a group of people who were not killed by a mysterious virus that appears to have wiped out almost … Continue reading