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I’ve long been a fan of Doritos and their continued innovation in the online marketing space. From Crash the Superbowl, to design an XBox game and a lot more too. Their latest (in the UK) is an interactive film/game called iD3. Doritos iD3 (screenshot from site) The Plot Set in the near future, it’s all about [...] Vodafone have pulled together a lovely little competition to tie in with the Formula One races, calling it the Vodafone Taxi Grand Prix. Vodafone are a sponsor of the Mecedes McLaren team. First of all, you need to sign up Update: Just realised that throughout this piece and when I’ve been talking to people I’ve been calling this Smart Thinking Soldier when it’s actually Start Thinking Soldier. Think my way is better In the past, the Army have delivered some really smart campaigns that take you from the TV ad (or other offline channel) [...] Lego Miniman is 30 years old this year and they have a site and video celebrating the fact. As seems to be rage a tthe moment, you can paste your face into the video and them embed them into your site. Well, I’d embed it but the video has an annoying autoplay, so if you [...] There’s a lot of ‘load up you face’ apps out there, it’s always a favourite way to get interaction, engagement and personalisation. The logic behind the choice and the connection with the brand is not always clear, but this Mistletoe Makeover tool from Sephora is a great little app to play around with. Load up [...] Macy’s have pulled together a whole load of digital tools for this Christmas, with the Macy’s Believe Site First you have the opportunity to Be Claus (I’m guessing it was called Claus Yourself at some point), loading up your picture and putting on the beard, hat and Christmassy jingle – then embed the lot. (I’d embed, [...] The BBC started a new series this Sunday, heavily promoted. Survivors, a re-make of the 70’s series, follows the story of a group of people who were not killed by a mysterious virus that appears to have wiped out almost everyone. There was a lot of Twitter chat about the episode, especially with people [...] |
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