Pointless Babble on Twitter

Pear Analytics have just completed a study about the types of things people talk about on Twitter and made what was, to them, a surprising conclusion. It’s not as surprising to me though.

Study: took a random sample of 2000 tweets over a 2 week period (not that many really). Reviewed to see if [...]

August 13th, 2009 | Category: Influence Marketing, Marketing In General | Leave a comment

Be a Pizza Hut Twintern

Pizza Hut Twintern (screenshot from site)

Go to the front page of Pizza Hut and you’ll see this advertisement – they’re looking for a Twintern, someone who is being paid to Twitter for them. I’m pretty sure this is the first time a temp job has been advertised on the front page of Pizza Hut, [...]

April 28th, 2009 | Category: FMCG, Influence Marketing, PR | Leave a comment

The Mainstreaming of Twitter

This morning, for reasons I’m blaming on the time of day and the lack of caffeine, I watched Ashton Kutcher and Demi Moore, plus a few friends broadcast live to the world over UStream as he reached 1 million followers on Twitter. You may have noticed over the last few days a competition [...]

April 17th, 2009 | Category: Influence Marketing, US Marketing, social Media | One comment

Twitter backs first UK ad partner

Twitter Partners (screenshot from site)

Update: It seems that NMA just got far too excited about this story and forgot to check with Twitter, who have issued a statement saying there is absolutely no affiliation between them and this new company.

However, the name, branding, and suggestion that Twitter has some kind of equity partnership or [...]

April 9th, 2009 | Category: Influence Marketing, Marketing In General, UK Marketing | One comment

Virgin Red Hot again

As the Virgin Still Red Hot ad gets played more and makes its way round the blogs, it’s fun to see the different reactions.

Chris had a similar reaction to me, bemoaning the fact Virgin Atlantic forgot to put in a good way for the video to be shared over and above the YouTube copies. [...]

January 7th, 2009 | Category: EU Marketing, Influence Marketing | 4 comments

Mini USA field trials for electric car

Gothamist point towards an offer from Mini USA to try out their new Mini E, the electric version of the car. This is not a hybrid, but a fully electric one, using new lithium-ion batteries.

They are after 500 people to trial the car for a year. But take a look at the conditions:

You have [...]

December 1st, 2008 | Category: Influence Marketing, Marketing In General, US Marketing | One comment