I’ve long been a fan of Doritos and their continued innovation in the online marketing space. From Crash the Superbowl, to design an XBox game and a lot more too. Their latest (in the UK) is an interactive film/game called … Continue reading
By osmosis (well, me talking about it a lot) the New Business Team in the office have been using Twitter more and more. This afternoon, they took the initiative to do a real time marketing response following a Tweet from … Continue reading
Update: Just realised that throughout this piece and when I’ve been talking to people I’ve been calling this Smart Thinking Soldier when it’s actually Start Thinking Soldier. Think my way is better In the past, the Army have delivered some … Continue reading
Alfa have produced an interesting game to support the launch of their new car, the Alfa Mito, it’s the Mito Rally The game is spread across 10 sites, such as TopGear, Maxim and MSN. Each site basically has the same … Continue reading
Collins Language are doing some fun stuff with their Adopt a Word campaign. It’s all about supporting the I Can charity, which helps children with speech, language and communication difficulties. You can Adopt a Word, from £20, the money going … Continue reading
A few weeks ago, at Playful, Roo Reynolds demonstrate how to turn his plastic guitar into a real guitar, or at least an instrument you can play your own music on instead of just following the onscreen cues. Roo Reyolds … Continue reading
Hewlett Packard (with their agency Publicis Modem) bring you this quite cute game, You play Dave, a network master, who gets to wander round the levels working his IT Kwando, collecting ring tokens and battling the forces of phishers and … Continue reading
The Idea This is an ad for a camera – a tough, take it anywhere, simple to use camera from Oregon Scientific. They’ve tied up with sport of Bearded Ladyboarding to promote their ATC3K Action Camera, shooting the athletes doing … Continue reading