I quite like this ad, having seen the real Bellagio fountains – but most importantly because it looks such a fun ad to make, as the behind the scenes video shows. I want a coffee bean shooter NOW!!!!!
The add is by McCann Erickson London, for the UK market. They seem to have forgotten the digital component, as the Nescafe site has no reference to the campaign. The YouTube channel is there, but I’m not expecting anything else to appear on it, it’s a one off. And, most annoyingly, searching for what I would think would be a pretty obvious search term ‘Nescafe Beans’ (the name of the YouTube account) just presents me with loads of ‘money off vouchers’ sites, not even a paid search ad to take me there, although searching for the More Beans, More Taste (the ‘official name’) does bring up the video
Highest rated is this public service video from Starbucks Give 5 campaign. Sign up and pledge 5 hours help to the community, as part of the new US President’s call for national service, and you’ll get a free coffee from Starbucks,or at least you would have last week. The offer is now over.
The Superbowl season has started on YouTube and from Bridgestone tyres you have this cliffhanger – will Mr and Mrs Potato Head survive a collision with the sheep on the road.
Then we have a question about what is the hottest thing on 4 wheels, seemingly set on the moon.
Lat on the list, Coca Cola Brazil have a slightly surreal ad out there, how Coke makes your world colourful and fun.
Many of the videos in the YouTube lists for last week are TV grabs from the US Air plane ditching in the water, there’s plenty of copies from different news broadcasts. The highest ranked product video is this one from T-Mobile. Filmed on Thursday 15th, on the TV on Friday, Saatchi’s use the idea of a flashmob to bring a few minutes of manic dancing to Liverpool St station, the location for many a previous real flashmob. Here, they work with the station (well, I assume they did) to get the music played over the system so everyone can here it – and join in. The video below is not actually the one with the most YouTube views but is a higher quality version from the T-Mobile Channel Life’s for Sharing . The higher views are from a grab of the ad shown on TV; JonJonBaker suddenly had a hit on his hands with the ad and got luckier with the search results. Although looking at the numbers later, the official version is increasing its views, probably due to the ads on the YouTube:
TMobile Dance (Screenshot from site)
They reached out to local bloggers such as @flashboy to get them to come along and did a heavy outreach to bloggers with the video later:
Ulike Chris, I like this, I smile when I watch it. Yes, the flashmob thing has been done before and this is a blatant rip-off of the Improv Everywhere events but it’s done well here, it’s fun and you can see people getting involved. However, I feel they could have been slightly more transparent with what they are saying in the YouTube commentary:
Watch the moment hundreds of commuters danced in a train station and see how they pulled off the event with exclusive footage from behind the scenes
Given they give you rehearsal footage it’s obviously not a random group of commuters as is implied, it’s a group of professionals. They could put the right slant on this and give credit where credit is due for the idea. Interestingly in the blog post from Richard, a commenter discusses having seen scripts where they use the freeze idea, from Improv, so there’s been a few attempts at this.
With what looked like none of the same PR push, a Spanish ad for what Eristoff Black Vodka is up there as well. I was going to take a look at the brand, but it has such an annoyingly, huge, slow loading flash file that I gave up looking for product information as it took too long to find things. A brand that definitely needs to rethink the digital part of the marketing.
Joe Jaffe writes about the Charmin bathroom that has popped up again in Times Square, New York for the Christmas season. Apparently P&G have added Duracell to their product mix this year, providing recharging stations for your phones and other batteries. I’ve loved the experience the last 2 years I visited and great to see them back again bringing one of the best holiday experiences a clean, warm, fun bathroom.
This is an ad for Virgin, or at least had Virgin American’s involvement. Slightly surreal from Lisa Nova, with two women who carry around toy rabbit puppets. It’s all to promote YouTube Live, one of quote a few in the top rated videos this week, including one from Charlie The Unicorn.
There’s more Brazillian videos in the charts this week, following on from last week’s showing. This one is for Credicards from Citi Bank
Playstation are trailing their new Xmas campaign, nothing much to see here yet but two of them have made the top 100.
I saw this on Technosailor this morning and it’s now gone live. Tropicana, the orange juice, are analysing the Twitter stream for election related tweets and assessing them contextually, providing a constantly updating assessment of where sentiments lie. The words assessed are being updated during the day and there’s this lovely little portable version of the tool (although I’m expecting this to go away after the election!)
It’s an interesting tactic, not something that I would immediately associated with a juice, especially as its target looks like the geek set (being seeded on a Tech blog definitely implies that). But if this niche audience is one of Tropicana’s target groups, then it fits well.
(I’ll move off election stuff soon, but that’s what is being sent to me!!!!)
