I went to a launch event this evening, for Virgin Money. And based on the event, all I can tell you is there is a product called Virgin Money, Richard Branson seems to be be quite proud of and it … Continue reading
Yesterday, T-Mobile staged their latest event, this time at London Heathrow, with 500 actors providing a singing welcome to arriving passengers. The pre-shoot press talks about the logistical difficulties of getting this done at the airport, providing lots of lovely … Continue reading
A lovely little video from Coca-Cola who put a real-life happiness machine into a London university and made a lot of students smile. Sent to me via Twitter from James, who worked on it with lexis PR, it made me … Continue reading
Metrodeco, a furniture and tea shop in Brighton, is using Foursquare to offer its customers something different. Not content with just offering specials for customers who check-in, last week they ran a special event in an attempt to get themselves … Continue reading
Another video from the Cadbury’s Glass and a Half Productions that on the face of it, is just another quirky, fun ad. Dig deeper however, you’ll see that this is that start of a two year campaign for the brand … Continue reading
The first round of awards have been announced at Cannes. Loving how much social media and digital there’s in there. Replay Gatorade found not as many 30+ people were exercising and therefore not buying the product. So they looked for … Continue reading
Microsoft have been pushing a new campaign recently, The New Busy, to promote their webmail, Hotmail. I’ll have to admit the print ads completely confuse me, but the website, for an information driven site, is quite sweet, with its gamelike … Continue reading
Ahh, flash mobs. A spontaneous gathering of people now synonymous with brand organised ‘events’. They can still be fun, but you have to take them with a little pinch of cynical salt. However, sometimes, even organised, paid ones can bring … Continue reading
Make something fun, make a game of it and more people will do it. No surprises there then. What is a surprise is that this video and The Fun Theory (the site is in Swedish) is done by Volkswagen Definitely … Continue reading
I’ve long been a fan of Doritos and their continued innovation in the online marketing space. From Crash the Superbowl, to design an XBox game and a lot more too. Their latest (in the UK) is an interactive film/game called … Continue reading