The Piano Stairs

Make something fun, make a game of it and more people will do it. No surprises there then. What is a surprise is that this video and The Fun Theory (the site is in Swedish) is done by Volkswagen

Definitely non-typical car marketing, but I love it. The sense of whimsey surrounding the [...]

October 9th, 2009 | Category: EU Marketing, Experiential | Leave a comment

Doritos and iD3

I’ve long been a fan of Doritos and their continued innovation in the online marketing space. From Crash the Superbowl, to design an XBox game and a lot more too. Their latest (in the UK) is an interactive film/game called iD3.

Doritos iD3 (screenshot from site)

The Plot

Set in the near future, it’s all about [...]

July 30th, 2009 | Category: Experiential, FMCG, Fun and Games, Interactive, UK Marketing | One comment

Prototype Experience

I’ve finally caught up with the Prototype Experience, a promo for a new console game that has been exciting so many marketers on the blogs. It looks like a great game, one I’ll end up buying (and as usual playing really, really, badly) so it worked for me as a enticement to purchase. [...]

June 18th, 2009 | Category: EU Marketing, Entertainment Marketing, Experiential, Interactive, Viral Marketing, gaming, social Media | 2 comments

Vodafone Taxi Grand Prix

Vodafone have pulled together a lovely little competition to tie in with the Formula One races, calling it the Vodafone Taxi Grand Prix. Vodafone are a sponsor of the Mecedes McLaren team.

First of all, you need to sign up
Then, pick your team. You have a choice of 10 drivers across 5 different cities. You [...]

June 16th, 2009 | Category: Experiential, Interactive, Mobile Marketing, UK Marketing | One comment

Following up on T-Mobile

Campaign has a piece in the dead-tree edition today, about the latest T-Mobile ad, about how agencies can follow a successful execution.

It says about the singalong event in Traflagar Square “lacks something of the spontaneous feel of its predecessor, probably because of the organised nature of the event”.

Personally, I think something of the opposite. [...]

May 14th, 2009 | Category: Experiential, Mobile Marketing | Leave a comment

T-Mobile Sing-a-long

Here’s what T-Mobile were up to on Thursday, a sing-a-long. The ad is the crowd singing Hey Jude, with some glimpses of Pink, but she’s not the focus, the crowd is. The first video is the full 4 minutes of the song, the second is a recording of the 2 minute ad that appeared [...]

May 2nd, 2009 | Category: Experiential, Mobile Marketing, UK Marketing, social Media | Leave a comment

T-Mobile Dance Again

Miss Geeky points out the T-Mobile are planning something new, following their Liverpool St Dance Flash mob.

They’ve got the Facebook Group and the YouTube channel promoting their next event. Cue dramatic music and a call to action – be at Traflagar Square in London 30th April at 6pm to see what they have in [...]

April 30th, 2009 | Category: Electronics, Experiential, Mobile Marketing, UK Marketing, social Media | Leave a comment

Looking for Maria

Here’s yet another ‘flashmob dancing’ video, this time from the Centraal Station in Antwerp, in what looks like an ad for a TV show to find a Maria (I’m guessing for the stage musical, similar to what happened in the UK).

Yes, it’s another one, they’re becoming unoriginal, but for some reason, I still like them, [...]

April 14th, 2009 | Category: EU Marketing, Entertainment Marketing, Experiential, Video | Leave a comment

Videos 19 Jan 09 – T-Mobile

Many of the videos in the YouTube lists for last week are TV grabs from the US Air plane ditching in the water, there’s plenty of copies from different news broadcasts. The highest ranked product video is this one from T-Mobile. Filmed on Thursday 15th, on the TV on Friday, Saatchi’s use [...]

January 19th, 2009 | Category: EU Marketing, Experiential, FMCG, Mobile Marketing, Video | 3 comments

Charmin NY Bathrooms back

Joe Jaffe writes about the Charmin bathroom that has popped up again in Times Square, New York for the Christmas season. Apparently P&G have added Duracell to their product mix this year, providing recharging stations for your phones and other batteries. I’ve loved the experience the last 2 years I visited and great to [...]

December 17th, 2008 | Category: Experiential, FMCG, US Marketing | Leave a comment