The Piano Stairs

Make something fun, make a game of it and more people will do it. No surprises there then. What is a surprise is that this video and The Fun Theory (the site is in Swedish) is done by Volkswagen

Definitely non-typical car marketing, but I love it. The sense of whimsey surrounding the [...]

October 9th, 2009 | Category: EU Marketing, Experiential | Leave a comment

Police Hunt for Model

Police, the fashion house rather than the force or the band, are looking for “a new face for the next international advertising campaign 2010!” You can submit your entry to the Be Younique contest up until Aug 30th and every 2 weeks, a new set of finalists will be chosen, with the winner being [...]

July 8th, 2009 | Category: Contest, EU Marketing, Video, Viral Marketing | Leave a comment

Prototype Experience

I’ve finally caught up with the Prototype Experience, a promo for a new console game that has been exciting so many marketers on the blogs. It looks like a great game, one I’ll end up buying (and as usual playing really, really, badly) so it worked for me as a enticement to purchase. [...]

June 18th, 2009 | Category: EU Marketing, Entertainment Marketing, Experiential, Interactive, Viral Marketing, gaming, social Media | 2 comments

BBC Poetry Season

I like poetry, or at least some poetry. I prefer short stuff, nothing too difficult; I dip in and out of the various anthologies I have, working through my favourites. At the moment, I’m loving the promos the BBC are running for their Poetry season. They continue the tradition of bring poetry to all, [...]

May 19th, 2009 | Category: EU Marketing, Entertainment Marketing, Video | 2 comments

Samsung I8910 HD phone

With all the posts I write about Samsung I think it’s time I got to play with one of their gadgets! But the different bits of the company keep producing great stuff for online marketing.

Here’s another one from the phone division for their new I8910 HD phone, a camera trick. I’ll have to [...]

April 22nd, 2009 | Category: EU Marketing, FMCG, Marketing In General, Mobile Marketing, Video, Viral Marketing | 2 comments

Videos 20 Apr 09

The first challenge this week is to get though the multitude of Susan Boyle videos, of which there are a lot. She’s definitely hit the big time in terms of online (and offline) attention – she totally owns YouTube this week.

Highest ranked product video is this one from Patrick Doyle, President of Domino’s USA doing [...]

April 21st, 2009 | Category: EU Marketing, FMCG, US Marketing, Video | Leave a comment

Looking for Maria

Here’s yet another ‘flashmob dancing’ video, this time from the Centraal Station in Antwerp, in what looks like an ad for a TV show to find a Maria (I’m guessing for the stage musical, similar to what happened in the UK).

Yes, it’s another one, they’re becoming unoriginal, but for some reason, I still like them, [...]

April 14th, 2009 | Category: EU Marketing, Entertainment Marketing, Experiential, Video | Leave a comment

Samsung Football

I received an email from Samsung the other day. Apparently, having bought a TV from them is enough for them to think I like football as well, so they’ve sent me some news about their site Samsung Football and a competition to play at Stamford Bridge against ‘football legends’.

Samsung Football (image from email)

Let’s see [...]

April 12th, 2009 | Category: Contest, EU Marketing, Electronics | Leave a comment

Videos 9 Mar 09

The highest rated product video this week is this one from Vanilla Ice, saying Sorry. On the surface, it’s not a product video at all..but it’s been grabbed from a Virgin Mobile campaign called Right Music Wrongs

Next up is one for Playstation, where “2008 American League MVP, and MLB 09 The Show cover athlete, [...]

March 9th, 2009 | Category: EU Marketing, Mobile Marketing, US Marketing, Video | One comment

Cadbury’s Fairtrade Webcast

Cadbury announced today that all of their coca beans would be Fairtrade certified, a result of the work done by the Cadbury Cocoa Partnership in Ghana. And to help promote this, they ran a live webcast at Cadburylive to answer your questions.

A very simple site, with just the video and a form to add your [...]

March 4th, 2009 | Category: EU Marketing, FMCG, Interactive, social Media | One comment
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