Author Archives: Rachel

Waterstone’s OWLS

With Amazon announcing (just co-incidently the day before Cyber Monday I guess ) that they are currently testing drones for delivery of goods, Waterstone’s have decided to respond and promote their own service they are testing to deliver books withing … Continue reading

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TV and Social

Why do brands spend lots of money on TV advertising? On Programme sponsorship, or product placement. Because it works, or at least the evidence is there that it has worked in the past. With the fragmentation of media, of TV … Continue reading

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