Cadbury Uk are connecting Pancake day and their Creme Egg promotion. Now, I LOVE Creme eggs and think they could be very interesting on a pancake. But the attraction is not helped when you look at the images and realise … Continue reading
Nike have signed up Rory McIlroy for a huge deal and have started the relationship with this cool video of him and Tiger Woods. I love it and so do golf fans, as it’s racked up over 3 million views. … Continue reading
LG have produced this pretty clever video to promote thier latest, thinnest TVs. Enjoy – because it only really works the first time! It’s also worth clicking through to the comments, as not everyone gets that this is meant to … Continue reading
I went to a launch event this evening, for Virgin Money. And based on the event, all I can tell you is there is a product called Virgin Money, Richard Branson seems to be be quite proud of and it … Continue reading
Crash the Superbowl now seems to be an annual fixture, on its sixth iteration, , no longer real UGC but taken over by professional teams, competing this time to win $1million and a contract to work on a second ad. … Continue reading
Why do brands spend lots of money on TV advertising? On Programme sponsorship, or product placement. Because it works, or at least the evidence is there that it has worked in the past. With the fragmentation of media, of TV … Continue reading
Vincenzo sent me this video made to promote the new Westfield center opening over at Stratford on 13th September. It’s part of a massive campaign, which seems to include posters everywhere and on most buses in London. The video has … Continue reading
Uploaded at the end of last week, the newest Old Spice video trickled out yesterday across Twitter. Interestingly, it was set to private, only accessible via link, for most of the day – I wondered if they were mapping the … Continue reading
I’ve watched this a few times and still love it.Kevin Bacon being his biggest fan – or at least the nerdiest. Wonder how easy a sell that was to him (and if he put his prices up). The product looks … Continue reading
The woman you’d love your woman to be. The topic is dodgy, but the execution is good