Waterstone’s OWLS

With Amazon announcing (just co-incidently the day before Cyber Monday I guess :-) ) that they are currently testing drones for delivery of goods, Waterstone’s have decided to respond and promote their own service they are testing to deliver books withing 30 minutes of you ordering them.

Their Ornithological Waterstones Landing Service (Or OWLS for short) is about to take off. Once they have trained enough owls. Maybe.

This is a wonderful, whimsical response to the Amazon news and fair play to the Waterstone’s team for getting it out there so quickly! Love it.

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