Doritos and the Superbowl – Again

Crash the Superbowl now seems to be an annual fixture, on its sixth iteration, , no longer real UGC but taken over by professional teams, competing this time to win $1million and a contract to work on a second ad. it’s all down to your votes, who gets to walk away with the prize and they’ve spiced up the voting system by giving away $10k to a randomly chosen (US) voter.

Although it no longer has the surprise factor it had, as it’s been done many, many times since, its still probably the biggest and most prominant of these types of promotions. But what sort of ads does it produce? Nothing brilliant in my opinion – then again, few ads are these days. Mildly amusing in a slapdash humour way.

I think I like the grandmother and baby one best, closely followed by the dudes with their voice controlled phone, although i think that would be better without the clising scene. The rest, nothing really to shout home about.

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One Response to Doritos and the Superbowl – Again

  1. Last month we told you about the incredibly awesome contest that DORITOS was hosting called Crash The Super Bowl, where anyone could create their own commercial for a chance to win some serious cash and work with some fantastic Hollywood dudes. Now, VeryAware.com needs our fans to help vote for their favorite fan-made DORITOS ad from among these five finalist ads. Hit the “vote” button on this page for a chance at $100,000: http://veryaware.com/2012/01/the-million-vote-drive-with-doritos-crash-the-super-bowl/ Good luck!