Rather than simply watch a movie, viewers can interact with characters on websites, experience the world in games, follow leads on Twitter, as well as participate in a vast array of other opportunities on various platforms. Additionally, transmedia will aggregate formerly fragmented audiences by uniting them in one “story world.”
Research by market watcher Datamonitor reveals that 60 per cent of the world's retail banks have no plans to use social media in the future.
Analysts warn that this widespread disregard for collaborative tools means many financial institutions risk losing out to more innovative competitors.
Read more: http://www.computing.co.uk/ctg/news/2026773/banks-shunning-social-media#ixzz1HDz5GOtK
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Case law from 1924 means financial services companies can't publicly identify an individual who has an account with them – which makes responding to customer queries via quasi-public forums such as Twitter a legal minefield, according to Aden Davies, innovation technician at HSBC.
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