The hashtag #IAmSpartacus is a wonderful piece of social media play as thousands copied Chambers and sent it trending around the world. Who doesn’t like Spartacus and like to be reminded of the solidarity that his fellow gladiators showed as they all proclaimed “I am Spartacus”?
Over the past few years, because of a combination of Internet disintermediation, recession, and corporate blindness, the assembly line has been obliterated — economically, organizationally, and culturally. In the ad business, the relatively good life of 2007 is as remote as the whiskey highs of 1962. "Here we go again," moans Andy Nibley, the former CEO of ad agency Marsteller who, over the past decade, has also been the CEO of the digital arms of both Reuters and Universal Music. "First the news business, then the music business, then advertising. Is there any industry I get involved in that doesn't get destroyed by digital technology?"
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