Orange are rolling out an old campaign, the Balloonacy Race. According to them:
its the great internet balloon race where thousands of balloonists fly across a course made out of bits of the internet to win heaps of kudos and prizes.
And the Balloonacy prizes are quite good, with holidays to Kenya, Egypt and the South Coast of England up for grabs. This obviously worked for them 2 years ago, so they’ve re-created it and are asking site owners to sign up..or you can sign up to take part in the race itself.