Samsung and the Cute Girl

The latest from The Viral Factory, this time promoting the Samsung Galaxy S. It’s a cute video that made me smile, a lot, as well as wondering how many takes they needed!

I’m not too sure on the connection between the video tag line, ‘Use your Influence’ and the rest of the site, though, It seems to be a standalone not really backed up when looking at the product site, however nice the timeline video is. The video is a very good standalone, but I still like to see a narrative connection across marketing elements.

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