5 Important New Trends in Location The geolocation space is the one to watch right now — celebrities are flocking to Foursquare (Foursquare), location is finding a unique purpose in many mobile apps, background location is becoming a commonplace feature … Continue reading
Examples of Successful B2B Social Media Marketing – Online Marketing Blog And yet, there are just as many B2B organizations successfully conquering social media. While their stories might not be as well-known, we think these 5 B2B social media winners … Continue reading
The First Interview: Meet Josh Simpson, the Man Behind Twitter's … On May 19, @BPGlobalPR started sending out messages about the Gulf oil spill to Twitter. The parody account took on the persona of an inept and insensitive public relations … Continue reading
The secret to viral video success: a big ad budget | Econsultancy After analyzing popular film and game videos online for a year, HBS marketing Professor Anita Elberse found one pretty dependable predictor of viral success: big traditional advertising buys. … Continue reading
I watched this video this mornign when it had 150k views. the power of a decent seeding plan! Question is, where’s the original ad, can’t find that yet (Update: it’s out and added below). There’s a Ikea cats Facebook page, … Continue reading
The latest from The Viral Factory, this time promoting the Samsung Galaxy S. It’s a cute video that made me smile, a lot, as well as wondering how many takes they needed! I’m not too sure on the connection between … Continue reading
SCVNGR's Secret Game Mechanics Playdeck SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for … Continue reading
A lovely little video from Coca-Cola who put a real-life happiness machine into a London university and made a lot of students smile. Sent to me via Twitter from James, who worked on it with lexis PR, it made me … Continue reading
Vintage Advertisement of Modern Technology you’re gonna witness 24 modern products adapted into vintage style advertisement. Some of them are created by modern designer, yet others are modified directly from genuine vintage ads originated from your parent’s era. (tags: advertising … Continue reading
Vodafone have been doing some interesting things with their sponsorship of the McLaren F1 team and I really like the latest manifestation of their marketing. It’s a simple idea, executed well. To promote the launch of their mobile broadband in … Continue reading