At the London Girl Geek Dinner last night, Glenn Morgan, from British Airways gave an overview of the importance of IT. To close his presentation he showed an updated Socionomics video, with a whole load of new stats.
The most interesting line, for me was this
The ROI of Social Media is your business will exist in 5 years
Whilst I’m not as hardline as that – there’ll still be plenty of businesses out there who aren’t using the tools even in 5 years (whatever tools we have then) – I believe that businesses that connect with their customers (which is all social media use is) will perform better than those that don’t.
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