Here’s a couple of World Cup ads for sports companies. The first, from Adidas, is all about celebrating Originals. However, given it’s a ‘re-write’ of a classic scene, not sure how original it is. No matter, I like the solution to who shot first. With Snoop Dogg, David Beckham, Noel Gallagher, Daft Punk, Franz Beckenbauer, Ian Brown, Ciara Jay Baruchel and DJ Neil Armstrong it’s pushing all the celebrity links in a remake of the Star Wars Cantina scene.
Secondly, there’s definitely a local ad from Umbro, the supplier of the England shorts. All the other World Cup ads I’ve seen have been designed to be global, this one is not. Showing the huge variety of people who are English, it taps into the patriotism of whote man van who will be flying the flag for the next month.
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