Nike Write the Future

I like the new Nike Rooney ad, a very different picture from the triumphant one they normally portray.

I’m less fond of the full length version though, with all of the various players tied together. I’ll admit, it’s been lovingly put together, great photography and ideas, it just leaves me sad that all the footballers are just thinking about personal glory, about what it would bring them. They’re playing for their country, I would expect some recognition of that. So this time, the video just leaves me not particularly liking them all and by extension, the brand.

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