Porter Gale, Virgin’s vice president, marketing, said that using Twitter the offer sold out in three hours. In the process it also added 12,000 followers – leaping to 76,531 – and helped Virgin America record its fifth-highest sales day in its history.
Whatever industry you’re in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, here’s a (modest) framework to help you start exploring new status symbols and stories with your customers.
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