A year ago, Olympus and their agency DSG Dialog Solutions GmbH got into trouble for ‘borrowing’ the idea of a video they produced to celebrate 50 years of the PEN camera. It’s a gorgeous stop-motion film, showing a man’s journey … Continue reading
Last week, at a seminar run by FreshNetworks, I heard a case study of how they had run a promotion with Jimmy Choo, using Foursquare. In essence, it was a London wide treasure hunt, where they checked in on the … Continue reading
This is the new Sony Ad for their 3dTV, the obligatory football ad. I’d love to know if it actually works if the ad works in 3D if you have the glassesm meanwhile it just gives me a headache. There’s … Continue reading
Microsoft have been pushing a new campaign recently, The New Busy, to promote their webmail, Hotmail. I’ll have to admit the print ads completely confuse me, but the website, for an information driven site, is quite sweet, with its gamelike … Continue reading
I like the new Nike Rooney ad, a very different picture from the triumphant one they normally portray. I’m less fond of the full length version though, with all of the various players tied together. I’ll admit, it’s been lovingly … Continue reading
Ahh, flash mobs. A spontaneous gathering of people now synonymous with brand organised ‘events’. They can still be fun, but you have to take them with a little pinch of cynical salt. However, sometimes, even organised, paid ones can bring … Continue reading
The US Navy continue to be leaders in using social media to connect with service members, potential recruits, fans and other stakeholders. Here’s a presentation they’ve put up with some concrete examples and action plans we can all take something … Continue reading
Virgin America says ROI is there for Twitter’s promoted tweets | The Wall Blog Porter Gale, Virgin’s vice president, marketing, said that using Twitter the offer sold out in three hours. In the process it also added 12,000 followers – … Continue reading
I’m loving this video. Not only is it a great speech, you get the fun of trying to spot who all the sports stars are. From Carlsberg, they’ve been running a contest to get your inspirational talks over at England … Continue reading