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Given that the majority of these followers are probably not ‘following’ in any meaningful sense it can only be concluded that these Twitter presences must be driving a negligible amount of traffic and sales to the websites in question and barely advancing customer engagement.
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Evian Babies: Those exposed to the campaign were 30% more likely to spontaneously mention Evian first than those who were not exposed
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"But the new Stella Artois campaign struck me as such a perfect example of how some Advertising agencies take a bone-headed, campaign-is-king approach to Social Media that it begged for a discussion. "
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"They say that because they think social media is Twitter and Facebook and that you pretty much just need to throw up a page so you can broadcast your press releases and announcements. "
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