links for 2010-03-22

A review of the types of links used in the cashgordon website

What happens when you don't put checks and balances in to sites using social media. Cash-gordon goes wrong

With this in mind, it’s worrying that UK PR agencies have failed to embrace Foursquare with open arms. Given that registration is free and it is very simple to set-up an account, why have so few consumer PR agencies in the UK ignored location based social networks like Foursquare?

Although I don't agree that number of employees checked in is a good indicator

Citing ownership, authenticity and human vs corporate communication as the three main reasons as to why, @wadds goes on to say that while these issues continue to throttle blogging on a corporate level, there are some excellent examples out there of people doing it well.

Using hashtags at sporting events to drive participation on sponsor events

Superb page takeover from Frito Lay dips

"When you are getting started in social media it is important to think carefully about what you as a business are looking to achieve and drive your activities from this, from a business-led social media strategy. Jumping straight to tools and hoping they will work for you often causes problems. Facebook is not always the answer and what works for one brand will not necessarily work for another brand. You need to think about what you want to achieve and choose tools that will help you to achieve this."