Digital Stuffing

As a follow up to the comments on my post about Eurostar – a communications failure not a social media failure I thought I’d take a look at the wider picture of the role social media plays in communications and companies approach to using the channels. Since I started writing this post, Robin Grant [...]

As hundreds of Eurostar passengers languish, Eurostar ignores Twitter

That’s the headline on Mike Butcher’s Techcrunch article – I think it is missing the point. I’m finding myself getting annoyed (probably irrationally) about the tone of certain people on Twitter regarding the Eurostar. The problem is not a social media or twitter failure, it’s a complete [...]

The Campaign

Cabwise is an initiative from Transport for London which has been around for a while.

Text CAB to 60835* to get the numbers of one taxi and two licensed minicab firms, in the area you are texting from.

SO wherever you are, you can information about a way to get home. The campaign this year [...]

To promote World AIDS Day, Twitter has turned itself red, on its home page at least. Moreover, by using the term #red in your tweets, you can turn your own tweets red.

I like this corporate support and it’s an interesting way to bring attention to the day. Looking at the main account [...]