Sitting at home yesterday morning, I saw a tweet from a friend about a Zombie Walk he was organising. He was doing work to promote Capcom’s newest game Resident Evil: The Darkside Chronicles, which launches for the Wii at the end of the month. Now I’m a fan of Resident Evil ( I think I have 4 versions of the game) but I’ve never been a zombie, so this looked a good moment of fun to partake in.
Wandering down to the Tate Modern, I got made up and then spent a lot of time taking photos of the real professional zombies, who came all dressed and made up. It turns out that they were part of the Viking Hat Zombie Group, who went on later to a Zombie Pub Crawl. It was great fun, with tourists asking for lots of photos. At the end of it, we took part in a photoshoot and then staggered and moaned around for a chance to win game copies and a Wii.
Now this isn’t digital marketing, my normal topic, but talking to a few other attendees, it was spread through digital means – Twitter and group sites. It also results in a digital trail from photos, videos and write ups. It’s part of the a mixed approach, to connect with community and with the press. (But mainly, from my perspective, it was fun!)