Digital Stuffing

I feel like I’ve been posting nothing but grumpy posts lately, with complaints about the product or the approach. Having been in an email exchange about the Guinness advertisement post below, I thought I’d just summarise what I think are the simple requirements.

• If you’re launching a game like Warner Brothers and AKQA, make sure it works!
• If you want me to write about something, give me something to write about. A few paragraphs about the campaign or ad plus an image or a video. I don’t care if they not exclusive, I just want some content

That’s it. Simples (as another advertising icon may say).