I like this. A glorious rich seam of irony
Via The Media Blog
Archive for November, 2009
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danah boyd's talk from Web2.0.
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The various places you can find Kodak people online outside of their website and corporate channels
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The various places you can find Kodak people online outside of their website and corporate channels
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Methodology for ranking Twitter accounts from Edelman
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Pringles, CocaCola, Starbucks, Adidas and Red Bull
Orange have released their latest ‘movie’ – plus the game of the movie. It’s Sigourney Weaver in Snake, film of the game
Another one of their quirky takes on the Hollywood business, I like this visualisation of the film. The game is extremely addictive, so make sure you have time for it! This is yet another game using Facebook connect, but I don’t have to use it to play, so keeping me in control, which is what I prefer. Another good effort by Orange and Poke.
I feel like I’ve been posting nothing but grumpy posts lately, with complaints about the product or the approach. Having been in an email exchange about the Guinness advertisement post below, I thought I’d just summarise what I think are the simple requirements.
- If you’re launching a game like Warner Brothers and AKQA, make sure it works!
- If you want me to write about something, give me something to write about. A few paragraphs about the campaign or ad plus an image or a video. I don’t care if they not exclusive, I just want some content
That’s it. Simples (as another advertising icon may say).
Guinness Behind The Scences
There’s a new Guinness ad being launched today. I have no idea what it’s about nor what it looks like. What I have had is a series of emails from the PR company charged with promoting the ad; the initial offer was a digital picture frame they were planning on mailing me. As I can’t put that on the blog, I waited until they were able to send me images before posting – which was today, the day the ad opens. And I still have no idea what it’s about.
Overall, Guinness is not working this correctly. If you want bloggers to write about something, then give them some things to write about. Sending an email offering a token prize means nothing if there’s nothing to write about. I believe they would have been far better offering a video preview or images far earlier in the process than they did. It’s been far more of a hassle then it needed to be, which means that my perception of the brand has worsened (which is a hard thing to do considering I used to work for them!)
Update: although they may not be providing the bloggers anything, the mainstream press are getting the ad and the information. From the Media Guardian
The TV ad, called “World”, focuses on how the famous stout looks like it comes alive when a pint is poured.
Guinness’s epic ad was shot in locations including New Zealand, Canada, Fiji and the UK.
It features a group of men who bring life to a barren landscape by populating the ocean with fish, dragging fields of grass into place and supplying fresh water.
As the 90-second commercial unfolds Guinness aims to draw a parallel with the famous “surge and settle” motion that typifies the pouring of a pint and introduce the new strapline “Bring it to life”.
Created by ad agency AMV BBDO, the commercial will first air in high definition on Sky Sports 2 during the Champions League clash between Liverpool and Lyon tonight from 7.45pm.
Guinness has linked up with Google Earth to allow web users to “bring an imaginary planet to life” in a simplified version of games such as Civilization or Sim City called “Guinness World”.