Looking at You Tube this morning I saw You Tube now has a trending terms widget. Not sure how new this is but I’ve not seen any comments about it. It’s interesting, Google adding a real-time search element to the site. You’ve long been able to see what people are watching ‘right now’ but this is an extra dimension – what people are searching for, an indication of the external drivers to the videos.
I’ll have to admit I’m not entirely convinced yet. This morning’s snapshot is not necessarily the most interesting. However, I would expect to see a bunch of trending search terms based on TV shows (especially the reality ones), celebrity deaths and sports events, all of then time-relevant areas, where mention in mass broadcast channels drive people to look for things.
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