Cadbury’s continues in its quest to make entertaining content instead of just pure advertising. Their Glass and a Half Productions have now extended their range to produce this music single/video. The video is quirky, with enough smiley moments in it to compensate for the fact I personally don’t really like the song. The song is by Zingalo featuring Tinny (the link should open iTunes) and you can buy the track on iTunes today with all Cadbury profits going to the charity CARE, which does work in Ghana. This is all part of Cadbury’s commitment to Fair Trade cocoa
Ghana is the heart of Cadbury Dairy Milks Fairtrade Cocoa and so the track celebrates all things Ghanaian: its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans.
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