Digital Stuffing

After a launch earlier in the year that fell down at the last minute, Quest TV have regathered themselves and are trying again tomorrow, as part of the re-launch and re-tune of the Freeview channels/

They’ve sent me a few key facts for your enjoyment.

• Quest is a new entertainment channel launching on 30th September on Freeview
• Quest is on Freeview Channel 38
• The channel will transmit daily from 10am – midnight
• The programming will be a mix of quality drama, outdoor adventure series, documentary series and user-generated video clip shows

As part of the outreach programme, it looks like they have connected back with the bloggers who went to the first launch and offered them some more information, such as this promo for Rescue Me, a fun US drama created by and starring Denis Leary. Hope you enjoy it this time round

Click To Play

• Facebook usage statistics Sep 09 – huge growth in the Far East
  As it says – usage stats.
  (tags: statistics facebook trends)

Cadbury’s continues in its quest to make entertaining content instead of just pure advertising. Their Glass and a Half Productions have now extended their range to produce this music single/video. The video is quirky, with enough smiley moments in it to compensate for the fact I personally don’t really like the song. The song is by Zingalo featuring Tinny (the link should open iTunes) and you can buy the track on iTunes today with all Cadbury profits going to the charity CARE, which does work in Ghana. This is all part of Cadbury’s commitment to Fair Trade cocoa

Ghana is the heart of Cadbury Dairy Milks Fairtrade Cocoa and so the track celebrates all things Ghanaian: its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans.

• Understanding Users of Social Networks — HBS Working Knowledge
  Harvard Business School professor Mikolaj Jan Piskorski: "To be successful, you need to shift your mindset from social media to social strategy…. But I don't see a lot of that yet. I see (businesses) saying, 'Let's talk to people on Twitter or let's have a Facebook page or let's advertise.' And these are good first steps but they are nowhere close to a social strategy."

  This is why I work on strategy and not just campaigns. It's about long-term behaviour not short term advertising

  (tags: socialmedia research socialnetworking twitter facebook)

• “The advent of broadband ripped our squawking heads from the sand” « BBH Labs
  A visit to the Telegraph and how they planned and changed
  (tags: digital media evolution news)

• Summary of McKinsey Survey of Web 2.0 Use – broadstuff
  This is for usage by companies, internally and externally "The median level of gains derived from internal Web 2.0 use ranged from a 10 percent improvement in operational costs to a 30 percent increase in the speed at which employees are able to tap outside experts."
  (tags: research socialmedia statistics)
• The Social Media Skill shortage….. – broadstuff
  "Mark Begley, Major Players' head of digital and creative, said despite a 390% growth in the number of candidates with social media experience in the last two years, these candidates only make up approximately only 2 per cent of the total talent pool."
  (tags: socialmedia)
• Stats: Tuesday is Social Network Ad Day, But Probably Not for Women – The Steve Rubel Lifestream
  More stats on social media network usage " study found that even though 52% percent of the 1,000 women surveyed have befriended or become a fan of at least one brand on a social network, 83% nonetheless feel 'neutral' or 'negative' when they see a brand on a social networking site. Only 17% said they feel positive."
  (tags: advertising socialmedia statistics)
• What to do once your firm’s social media policy is written | FreshNetworks Blog
  Actions once you have written a social media policy for a company
  (tags: socialmedia policy guidelines)
• Social Media at Work » Social Media Statistics
  Collated list of Social Media statistics
  (tags: socialmedia statistics stats)

• A Collection of Social Network Stats for 2009 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
  (tags: socialmedia statistics socialnetworking research)
• UK MARKETERS ADMIT FALLING BEHIND SOCIAL MEDIA TRENDS « News and views
  (tags: socialmedia research statistics Marketing)

• Social Media for B2B – Search Engine Watch (SEW)
  B2B Social media can help makle links stronger
  (tags: b2b socialmedia)

Apologies as I seem to be going through a blogging crisis, so much so I’m not blogging anywhere. Which is strange given the large number of open tabs I have sitting across the various browsers and machines I have all ready to be written about.

I was going to kick start it again with my regular reviews of videos. However, with YouTube seemlingly now not letting me see worldwide lists and firmly only giving me a UK perspective plus the end of summer and what looks like a lack of videos out there, there’s nothing to talk about. So I’ll go back to thinking about writing about all the other stories I have ready to go and share this slide show with you. It’s not the tools you use but how you use them that matters

PS: I think the UK site needs more display advertising. At the moment it’s defaulting to 2 text ads – for Tampax and Mazda car scrappage deal. I’m wondering how I fit into both targets.

You Tube Text Ads (not real clickable ads)