How Trust Agents Become One of Us | Trust Agents | Fast Company
To gain trust, you need to be part of the group – understand them and add value
(tags: socialmedia Marketing branding outreach)
Influential Marketing Blog: 10 Stunning (And Useful) Stats About Twitter
(tags: twitter statistics socialmedia research)
Including Social Media in Your Branding : Brand Curve – [...]
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I love this. Just completely takes the piss out of most other beer ads! It’s doing a conventional ad in a way that makes you want to watch it. You know what’s going to happen but you want to know what they will say about it. [...]
Six Weeks of Time
Brilliant. Paul McCrudden spent 6 weeks tracking the time spent waiting in various stores and restaurants. He then invoiced them for his time. Some ignore, some respond and some, like Pret, have paid
(tags: consumer socialmedia branding)
Mike Arauz: How To Become A Social Brand
Good summary and diagram of the steps to take in [...]
No Man’s Blog – The problem(s) with social media monitoring technologies
A list of issues found with all social media analytics software. Are they worth what you pay?
(tags: socialmedia monitoring analytics tools metrics analysis)
The first thing I have to ask about this video is why. I’m obviously not the right target for this promo from MSI computers, I can’t even be bothered to ask how they managed to make the computer stick in his arse all the time (sorry, ‘butt’ is the US term). But it’s doing well [...]
Anyone who’s heard me speak on social media or spent time chatting with me should know that I’m a strong believer in using social media across the board when it comes to companies.
It should be a strategic component of the communications toolset.
It should be integral to all marketing actions, not just a bolt-on at the [...]
Update: BBH or Johnnie Walker are idiots. This is a brilliant film, but they’ve put a copyright claim in and pulled the YouTube versions without providing alternatives. There are a LOT of blogs that have embedded this. Idiots.
I’ve seen this a few times in my feed and finally got to watch it. I love [...]
Pear Analytics have just completed a study about the types of things people talk about on Twitter and made what was, to them, a surprising conclusion. It’s not as surprising to me though.
Study: took a random sample of 2000 tweets over a 2 week period (not that many really). Reviewed to see if [...]
Last night, meeting Simon Darwell-Taylor, we were discussing previous lives and talking about his time at The Creative Greenhouse with Body Shop. One tactic he used was to send out cassette tapes, full of great content – but only on one side. There was encouragement for the customers to use the blank side [...]
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