The only brand video on the list isn’t exactly a video for a brand, but is definitely about a brand. The band Sons of Maxwell travelled by United Airlines last year, who proceeded to load their guitars without due care and attention. So they broke them. Complaining didn’t get them anywhere, so they turned to what they know best, writing a song – United Breaks Guitars – producing a video and getting massive hits on YouTube with all the accompanying press. United would have been better just apologising and preforming good customer service in the first place. They have only just now offered compensation. The full story on Dave Carroll’s site.
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