Deep Focus, definitely one of the more interesting agencies around, bring us their latest web tool Mad Men Yourself. Nothing groundbreaking, it’s a ‘create your avatar’ app, with lots of options to choose from to create an image of the 60′s.
The whole thing is nicely done, with plenty of choices and some lovely touches throughout. One of my favourites is the use of the slide carousel to choose your scene, associated with one of my favourites scenes from the first series. There are a few niggles, with some of the choices being too small to see properly although the biggest one for me was about lack of payoff at the end – where do I go to see more about the series. It’s there, but not called out. (the new one starts 16th Aug in the US)
At the end of the process, you get the option to download 3 versions, one for your twitter or other small avatars, one perfectly sized for your phone and the other for the computer. I’m expecting to spot a few of them around the web over the next few days.