Britain’s Got Talent is over and the video rankings have far more variety this week. Highest ranked product video is this one demonstrating the new features of XB0x360. Taking a close look at the success of the Wii, they introduce a system where your whole body is a controller. All I can ask is why? Doing some of this stuff I’d end up wrecking the living room (it’s too small). What’s wrong with just lying on the couch ;) The video is in the list a few times, from different accounts.

But the most successful product this week is the Carl Jr Portabello Mushroom Burger, which is running a YouTube campaign. it looks like they are sponsoring a number of prominent video makers to create a video around the product. They’re all good and slightly mad. Given the combined number of views across all these videos, that’s what I call a successful campaign, with a high degree of relevance and reaching out to many different audiences.

Nigahiga has the most watched version.

From smosh

The anti-Carls Jr parody

from WasteTimeChasingCars

The official version – which is no fun at all, far too much ‘serious’ advertising

From Hot for Words

from iJustine

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