Quest TV launches in the UK

Update: they appear to have put back the launch for ‘commercial reasons’:

Regrettably we have made the decision to postpone the launch of Quest.
Due to a number of commercial factors we have had to make this difficult decision.
We did not make this decision lightly and we are working towards launching Quest in the near future.

I went along to a small launch party for Quest TV, a new station, part of the Discovery channel/group, that launches in the UK today. (channel 47 if you’re interested). I had a great chat with Claire, their PR director, about the differences in the UK market and why they are launching a free channel instead of their normal model of paid for content.

They also seem to be creating for the web in parallel with the TV production, trying to think about making content that works across the media. As they make their own content, they have the scope to be able to do this. Including something like this video, where they appear to have arranged a cultural exchange with Canada to promote their new series of Heli Loggers

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