WWF Earth Hour


Today is the day to ‘celebrate’ Earth Hour, or rather mark it. The World Wide Fund for Nature promotes this day as one ” for people to unite and make a bold statement to show they are concerned about climate change and convincing the world’s leaders that it is possible to take positive action”.

As 8.30pm rolls across the globe, there’s a call for lights out, in your home and in the streets. It’s the lead trend in Twitter, starting off in Australia with many talking about what they have turned off and through the day. Flickr is another great source of information, with images being added throughout the day.

Civic Square (Auckland) Concert by candlelight
Civic Square (Auckland) Concert by candlelight

Image used under CC from Earth Hour Global

The WWF are doing a brilliant job of marketing this, getting well known landmarks to turn off their lights, such as the Sydney Harbour Bridge, the Eiffel Tower and the London Eye. Individually we’re all asked to turn off our own lights. It’s all about getting people thinking about it – it’s easier to do one gesture of turning the lights off for an hour than to not put the TV on standbye, but over time, these behaviours will start to become the norm. They’ve got advertising, national press and blogger outreach, all to raise the awareness. They’ve even got Google, which is one of the most visited web pages to put a link onto the home page,. something they rarely do, linking through to a page of useful resources, including this one about efficient computing

Google Earth Hour (screenshot from site)
Google Earth Hour (screenshot from site)

So what are you doing this evening? Turning your lights off, turning all the electrical items off and just relying on candlelight? You can even turn off my site if you want…just pull the light switch up in that top right corner

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