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WWF’s Earth Hour Today is the day to ‘celebrate’ Earth Hour, or rather mark it. The World Wide Fund for Nature promotes this day as one ” for people to unite and make a bold statement to show they are concerned about climate change and convincing the world’s leaders that it is possible to take positive [...] I was at SXSW last week so missed doing a video blog post. I also missed posting about the top ranking video form last week that popped up in my inbox from my friends in the Viral Factory. Now I’m annoyed that I did not see this before as it is absolutely brilliant and [...] An interesting email came through today, about Idea Bounty, where brands can put forward briefs for creatives to send in their ideas for a reward. The blrub says: Clients: Get thousands of minds thinking about your brief and only pay for what you use. The highest rated product video this week is this one from Vanilla Ice, saying Sorry. On the surface, it’s not a product video at all..but it’s been grabbed from a Virgin Mobile campaign called Right Music Wrongs Next up is one for Playstation, where “2008 American League MVP, and MLB 09 The Show cover athlete, [...] The video above got passed around the office and was well liked. What I like even more about the Pert Plus brand is the tie-in into the website, where the drawing with hairs is carried through very nicely. There’s not really a lot to the site, but what is there is done well.
The other week I attended an evening networking event connecting bloggers with Not-for-Profit PR people. Most conversations were about connecting the groups directly with their customers/enthusiasts/supporters but some were about using social media for marketing. One such charity that is doing both is the RSPCA. The RSPCA have recently launched a campaign to [...] There’s a few product videos last week. Highest ranking was this from adidas, with David Beckham and Kevin Garnett playing footbasketball TurboTax has Tay Zonday, of Chocolate Rain fame, pimping out the brand’s Super Status competition as well as his latest song Nordstrom, a new name to me for online videos, have this one about boyfriend [...] The chatter all over Twitter this morning is Skittles, not the game but the Mars sweet/candy. last night, the brand launched their new home page, copying what the agency Modernista has done previously. In essence, the Skittles site is now (mainly) a frame that pulls in other sites on the web. [...] |
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