The Superbowl is always one of the biggest ad nights in the US. Over the last few years, there have been different tactics taken by brands to promote their 30 seconds or however long they may have. There’s a bunch of different ways out there this year as well.
- Angels and Demons, the film follow-up to the Da Vinci code, will be showing its new trailer, which is curently on YouTube. They don’t want you sharing it though, so the embed has been removed. A very silly tactic, especially as they started off with people able to embed the video.
- Anheuser-Bud is sending out teasers for the ads, similar to last year – you can find them on Adrants. I’m looking forward to these, they’re generally pretty good.
- Doritos has Crashed the Superbowl again, running a contest to make your own ad. They’ve had a pretty good track record of this, with some of their ads being voted best of the game in the past.
- GoDaddy, often push the envelope with their ads, running web only versions as they’re not approved to be shown on network TV. They’ve got too ready to go this year, with a less censored version available on their site after the airing.
- Miller have decided not to take 30seconds, but have take a few 1second ads for a far cheaper rates. I like this tactic – they’ve had a lot of press for the idea. Here’s some of the outtakes:
- Meanwhile Pedigree are pushing an adoption drive with this cute ad about what could happen with alternate pets.
USA Today has a good list, indicating where in the show they’ll appear. Meanwhile, there’s plenty of places that will be discussing the ads, with Twitter looking promising with the tags #superads09. Meanwhile, being here in the UK, I may end up watching it on BBC2 which has no ads. It does usually have, however, a far better explanation of what is actually going on with the game! No doubt, the ads will appear in plenty of places tomorrow.
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