Digital Stuffing

There a LOT this week, all from the Superbowl. In previous years, we’ve seen slightly more up-front viewing but this list definitely shows how the mass exposure of one of the biggest sporting events translates into online views. I normally only have 2-3 videos. I’ve got over 20 here.

The number 1 viewed video of the week is one of the fan-created Doritos ads. The little twist does make you laugh.

Number 2 in the list is an overview of the Superbowl ads, created before the game and having the advantage of a cute boy adding his own commentary

Then there’s the E-Trade singing baby. Not liking this one much, too much the ‘cute dubbed babies’.

The Pepsi ad Pepsuber is bad, really, really bad but it’s supposed to be. I prefer the previous spoof of MacGyver with Anderson – wonder how much they paid him for this!

We find out what happens to the Tater heads with their Bridgestone tyres (or tires). This made me smile – nicely done.

Another Doritos ad – laughed a lot more at this one

And another E*trade. still not liking them

And another Bridgestone.

Yuk. Cash4Gold. This is a very unusual ad to find in the list. It’s there as it was so out of place in the run up to the game that it got talked about – a lot

A GoDaddy commercial, one of the ones that is causing the planned for controvery, with groups boycotting the domain registration company due to it’s attitude towards women.

Here’s Bud Light, Conan O’Brien and the Swedish commercial. This video is also in again later.

Another Bud Light, my favourites from last year the Clydesdale and the Dalmatian.

And another one from Bud

Teleflora’s ad looked forward to the next big US holiday, Valentine’s day. Cruel talking flowers, that’s the thing

Ahh. Look, my favourite Clydesdale is growing up

Yet more Bud Light. This is a LOT of money they spent on this game, if you reckon $3million for each 30secs.

More Clydesdale

Something new in the list – Kelloggs Frosted Flakes with their community ad.

More GoDaddy and semi-naked women. GoDaddy are one of the few companies that are putting up codes to track success of the ads, with each version having its own discount code to register domain names

Yet another talking baby ad from E*Trade. None of them do it for me.I think it’s the voice over that puts me off.

Last in the list, not a Superbowl ad, is this one for National Carrot Week. Weird, Singing carrots, poor lyrics and no mention that they used to be purple. Strangely fascinating.

Watch the above ad, then go take a look at the Computer Tan site. Have you done, have you seen the brilliant products they’re offering and did you take up their free offer? I so want the mobile version.

I hope you weren’t taken in, that you know that the whole product is a complete hoax? It’s actually part of a campaign from SKCin, the Karen Clifford Skin Cancer Charity.

Their aim is to raise the profile of skin cancer in the country, a disease that kills 5 people in the UK everyday. They’re looking to attract the attention of people who wouldn’t necessarily seek out information, moving away from the straight information driven sites to something a little more fun. The risk of skin cancer can be reduced by following sensible tanning guidelines, so it hits the right spot.

I like this, the video and site are both well done, hitting that slightly cheesy infomercial spot right in the centre. They’ve got online banners and a more traditional PR campaign as well. The reach out has been done well, evidenced by the number of sites where the video is appearing. It’s all been done for free by Rubber Republic and other agencies – a great set of ideas.

In the YouTube top list this week is only one product video. Considering it’s the Superbowl weekend, the lack of ads is very surprising, as many of the brands have been pushing them out early (see the previous post)

The sole video, from Domino’s CEO, discussing a letter from Subway, asking them to stop advertising that Domino’s subs beat Subway’s sandwiches in tests. So what does he do with the letter? Toast it.

The Superbowl is always one of the biggest ad nights in the US. Over the last few years, there have been different tactics taken by brands to promote their 30 seconds or however long they may have. There’s a bunch of different ways out there this year as well.

• Angels and Demons, the film follow-up to the Da Vinci code, will be showing its new trailer, which is curently on YouTube. They don’t want you sharing it though, so the embed has been removed. A very silly tactic, especially as they started off with people able to embed the video.
• Anheuser-Bud is sending out teasers for the ads, similar to last year – you can find them on Adrants. I’m looking forward to these, they’re generally pretty good.
• Doritos has Crashed the Superbowl again, running a contest to make your own ad. They’ve had a pretty good track record of this, with some of their ads being voted best of the game in the past.
• GoDaddy, often push the envelope with their ads, running web only versions as they’re not approved to be shown on network TV. They’ve got too ready to go this year, with a less censored version available on their site after the airing.
• Miller have decided not to take 30seconds, but have take a few 1second ads for a far cheaper rates. I like this tactic – they’ve had a lot of press for the idea. Here’s some of the outtakes:

• Meanwhile Pedigree are pushing an adoption drive with this cute ad about what could happen with alternate pets.

USA Today has a good list, indicating where in the show they’ll appear. Meanwhile, there’s plenty of places that will be discussing the ads, with Twitter looking promising with the tags #superads09. Meanwhile, being here in the UK, I may end up watching it on BBC2 which has no ads. It does usually have, however, a far better explanation of what is actually going on with the game! No doubt, the ads will appear in plenty of places tomorrow.