Obama and Online Media case Study

A really detailed study from Paul van Veenendaal and Igor Beuker from viralblog.com. It examines how Obama used online media to connect with the voters in a way that has never been seen before and takes a little look at how brands can learn lessons from the campaign. Superb research here.

This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England License.

This entry was posted in Marketing In General, US Marketing. Bookmark the permalink.

One Response to Obama and Online Media case Study

  1. Igor says:

    Hi Rachel,

    With your background we see your post as a big compliment.

    We connected to you through LinkedIn ;-)