Obama and Online Media case Study

by Rachel Posted on February 10, 2009

A really detailed study from Paul van Veenendaal and Igor Beuker from viralblog.com. It examines how Obama used online media to connect with the voters in a way that has never been seen before and takes a little look at how brands can learn lessons from the campaign. Superb research here.

Case Study: The Barack Obama Strategy
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One Response to Obama and Online Media case Study

  1. Igor says:
    February 17, 2009 at 7:36 am

    Hi Rachel,

    With your background we see your post as a big compliment.

    We connected to you through LinkedIn ;-)

    Cheers

    Igor

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