I quite like this ad, having seen the real Bellagio fountains – but most importantly because it looks such a fun ad to make, as the behind the scenes video shows. I want a coffee bean shooter NOW!!!!!
The add is by McCann Erickson London, for the UK market. They seem to have forgotten the digital component, as the Nescafe site has no reference to the campaign. The YouTube channel is there, but I’m not expecting anything else to appear on it, it’s a one off. And, most annoyingly, searching for what I would think would be a pretty obvious search term ‘Nescafe Beans’ (the name of the YouTube account) just presents me with loads of ‘money off vouchers’ sites, not even a paid search ad to take me there, although searching for the More Beans, More Taste (the ‘official name’) does bring up the video
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